CREATIVE
EDITORIAL
BRAND
FREELANCE
Hi, I’m Ellis
A Creative Copywriter with over a decade of experience in-house, agency-side + freelance.
I’ve led the copywriting on creative digital campaigns, always-on technical content + global product launches for exciting startups and some of the world’s biggest brands.
I’ve done cool stuff,
with great people
Created the tone of voice and content strategy for a hip hop-themed protein bar brand.
Produced all the copy and comms for a gamified running app that brought PBs to life.
Disrupted an Apple product launch with real-time social content for their biggest competitor.
Audited and edited a huge housing association’s website to make it totally accessible for their users.
Wrote the scripts for a series of NHS animations, helping kids feel confident about starting school.
(And that’s just a little bit of it.
Scroll down for some more)
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A credit card brand from Barclays:
Digital campaign copywriting
Social media copywriting
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Wellbeing and fitness app redesigning the running experience:
Brand identity and TOV creation
In-app copywriting
Content strategy creation
Content design
Website copywriting
Marketing collateral copywriting (print, social media and emails)
Project management
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One of the UK’s leading dog food brands:
Campaign and creative copywriting
Content design
Article copywriting
Social media copywriting
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Specialists in personalised finance and savings:
Campaign and creative copywriting
Website copywriting
Social media copywriting
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The UK’s largest housing association:
Content auditing
Content strategy
Content design
Content UX
Website copywriting
Knowledge Base creation and management
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Much-loved UK-based chain of Indian restaurants:
Menu proofing
Content editing
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A global leader in home appliances:
Digital campaign copywriting
Social media copywriting
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Multinational data analytics and consumer credit reporting experts:
Blog and guide copywriting
Social media copywriting
Website copywriting
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England’s healthcare system:
Animation storyboarding concepts
Scriptwriting
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Pioneers of distance learning for over 50 years:
Content strategy based on behavioural economics theory
Prospectus copywriting
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Award-winning national housebuilder:
Content auditing
Content strategy
Content design
Article copywriting
Marketing email copywriting
Social media copywriting
Social media paid advertising
Project management
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Sony’s award-winning range of smartphones:
Website copywriting (global SEO project)
Digital campaign copywriting
Social media copywriting
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One of the UK's leading opticians and eyewear retailer:
Campaign and creative copywriting
Website copywriting
Content design
Social media strategy
Social media copywriting
Social media paid advertising
Project management
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The UK’s largest retailer of Swiss and luxury watches:
Blog and guide copywriting
Content strategy
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Vegan wellness and nutrition brand:
Responsible for all content and communications
Brand identity and TOV creation
Content strategy
Content design
Website copywriting
Digital marketing collateral copywriting (website, social media and emails)
Project management
Event management
Product and packaging copywriting
